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Featured Grantwriting Tip
Grantwriting Made Easy

Kelly Hurt

This title may seem like a misnomer – especially if you are staring at a 35-page Request for Proposal (RFP) with a looming deadline! However, most grants contain the same general components – the need, background, project description, goals, objectives, activities, outcomes, and evaluation. Let’s review some of these key areas and how to break them down into understandable, easily answerable components.

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The Need (a.k.a. The Purpose): This usually is one of the first areas of the application and allows you to describe your need for the grant. When your teenager asks you for $40, your first question is, “What do you need the money for?” This is exactly what the funder is asking you. So, before you begin writing, think about and answer these questions: “What are my school, teachers and/or your students struggling with or lacking that funding from this grant will ‘fix’?”, “Why do I need this money?” and “What purpose will the grant serve at my school?”
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Background (a.k.a. School History, Mission, and/or Programs): This is the area where you are asked to describe your school. Write a few paragraphs about the year your school was established, its vision and mission, the number and grade of students served, the geographic area served, student demographics, the school’s accreditation(s) and specific programs your school provides. Have some fun with this section by being creative and telling your story, such as who established your school, why was it established, what impact did you want to make in the lives of your students and in your community, what is your reputation in the community, and any awards or recognition you’ve received.

 

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Goals, Objectives, Activities and/or Outcomes (a.k.a. Significance): This is the order in which you generally will see these items listed in the RFP. Let’s review each one.

  • Goal(s): List one or two overriding goals in your application. An example could be, “Improve student academic achievement through the use of technology.
  • Objectives must support the goal and must be measurable. Using the goal above, an objective could be, “Integrate technology resources and systems with curriculum development and professional development.”
  • Activities are what you will do to achieve each objective. Write 1-4 activities per objective. Using the objective above, activities could include, “Purchase Pathways curriculum for grades 4-8, purchase 30 new computers and applications to support this curriculum, and hire a full-time Information Technology professional to provide technology-related professional development activities for staff.”
  • Outcomes are what your school will look like when the program is completed and/or the grant funding is finished. Using our objectives above, outcomes could include, “The Pathways curriculum is installed and students and instructors are using it, the new computers are purchased and have all relevant applications installed, and the IT Coordinator was hired and is conducting professional development training onsite.” TIP: With outcomes, you are essentially writing future activities in present tense.

To recap, the goal is what you want to accomplish, the objectives are how you will ensure the goal is achieved, the activities are what you will do to achieve the objectives and the outcomes are what has changed (or will change) after the objectives are achieved.

 

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Project Narrative (a.k.a. Quality of the Project Design, Quality of the Management Plan): This typically is the largest section of your grant. Be sure to read over the information required carefully and to answer all the questions and/or provide all required information. Then, simply follow the “outline” of your goals, objectives, activities and outcomes to “flesh out” your narrative. Let’s continue to use the example of improving student academic achievement through technology. You can “flesh out” the activity, “Purchase Pathways curriculum for grades 4-8” by answering these questions: why did we decide to use this curriculum, what research exists to prove it is effective, how will it help our students learn, how does it work, how do students and teachers use it, can it be aligned with State Standards, and what type of curriculum is it (computer-based, text-based, etc.). In your narrative, make a compelling case for the reader to want to fund your project. As you write, tell a story in your grant -- provide a logical sequence, make it interesting, compelling, fact-based, etc. In addition, use research whenever you can to support your reasons for wanting to conduct the program outlined in your grant (please see the article Proving Your Point – Including Research In Your Grants in the August/September 2003 issue of NCSC News).

 

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Evaluation (a.k.a. Accountability): Show the reader that you will conduct a comprehensive evaluation of your program by including formative and summative evaluation components. Formative evaluation is the ongoing evaluation that allows you to correct problems while there is still time. In contrast, summative evaluation is completed near or at the end of the project and normally includes statistics on, for example, how many teachers attended technology training, the percent of students using the new Pathways curriculum, etc.

By breaking down the key components of an RFP or proposal application, you can easily compile, research and write a quality, interesting, compelling and competitive grant. If you have any questions about grantwriting, please send an e-mail to info@ncsc.info and one of our grant specialists will be happy to help you.


Kelly Hurt is the founder and President of Kelly Hurt & Associates, Inc.




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